Beyond Medals.
Beyond Medals is the Swedish brand founded in 2012 by snowboarders Kevin Bäckström and Tor Lundström. The clichéd phrase "by snowboarders, for snowboarders" has rarely been as true as it is for Beyond Medals. Beyond Medals creates snowboard jackets and snowboard pants for all types of snowboarders. Whether you're a rail ripper or a powder hound, you'll find a garment that suits your needs.
Since 2012, they have traveled around the world making films and edits with their friends. Today, Beyond Medals has a respected collection of snowboard clothing that fills a long-standing gap in the snowboard world. With attention to detail and a sought-after fit, Beyond Medals has taken a significant place among snowboard outerwear in stores and on snowboarders worldwide. Beyond Medals is also big in streetwear, with clothes and accessories for skateboarders.
All garments are developed and tested by the team themselves, so every part of the collection is carefully selected. Tor, Kevin, and the rest of the team are involved in the design process and provide crucial input directly from the mountains.
The snow team includes riders like Ludvig Billtoft, Sebbe De Buck, Ulrik Badertscher, Henna Ikola, and of course, the founders themselves, Kevin Bäckström and Tor Lundström. The skate team features riders like Josef Skott Jatta, Kevin Baekkel, and Gabriel Fortunato. Check out films like Casino, Get Buck, You Can’t Win, Bahamas, and Relapse, among others, to see the riders in action. The films are available for free on Beyond Medals' site.
Beyond Medals' plan for the future is to continue doing what they love and give back to the snowboard and skateboard culture that has shaped the brand and the team into what they are today.