Jones Snowboards
Snowboard products from Jones
Jones Snowboards.
Jones Snowboards needs no further explanation, one of the world's most respected snowboard brands. With product nerdiness and 100% passion year after year, Jones Snowboards has cemented itself as one of the most important brands on the market.
The story behind Jones Snowboards
Jones Snowboards was founded by legendary snowboarder Jeremy Jones in 2010. After decades as one of the world's most respected freeriders, he wanted to create snowboards that actually worked for the kind of riding he loved most. Big mountains, deep snow and long days out in nature.
It started as a passionate freeride project but quickly grew into one of the world's most influential snowboard brands in freeride and splitboarding. Today, Jones is synonymous with high performance, thoughtful design and a strong connection to mountain culture and sustainability. Snowboards built for real riding. What makes Jones so popular is the feel of the boards. Many models are inspired by surfing and designed to float naturally in powder while feeling stable and reliable when the terrain gets steep and technical.
Boards like the Flagship, Hovercraft and Mind Expander have become modern classics among riders who spend more time off-piste than on it. Whether you're chasing big lines in the Alps or powder between the trees back home in the Nordics, the feeling is the same. Playful, stable and built to give confidence. Jones has also long been a leader in the splitboard scene, developing equipment for riders who want to go beyond the ski resorts by themselves.
Innovation with function in focus
At Jones, innovation is never about gimmicks. Everything is developed to improve the experience on snow. The brand works with advanced wood cores, lightweight materials and shapes that are adapted to different types of terrain and snow conditions. Many of their boards have a clear directional shape and 3D-shaped noses that make a big difference in powder. They also collaborate with surf shaper Chris Christenson to create some of the most unique shapes on the market. Boards that feel almost as much surfboard as snowboard.
A snowboard brand with a strong environmental mindset
Jones Snowboards has long been one of the most driving brands in sustainability in the snowboard world. For Jeremy Jones, it has always been a given. If you love the mountains, you have to care about their future. That's why Jones uses recycled materials, bio-based epoxies and actively works to reduce the climate impact of production. They also support environmental organizations such as Protect Our Winters and several projects linked to climate and nature conservation.
It is clear that the sustainability work comes from a genuine commitment and is not just something added for the sake of marketing.
The Jones team and culture
The Jones team is made up of some of the world's most respected freeriders and big mountain skiers. But what makes the brand special is the culture around it. Here, snowboarding is not just about tricks or competitions, but about adventure, exploration and the love of the mountains. The films and projects from Jones often feel more like documentaries about travel and nature than traditional snowboarding edits. It's a brand for riders who appreciate the whole experience around snowboarding. From the top ride up to the last turn down.
We like Jones Snowboards because they make boards with a clear identity and feel. They are snowboards developed by people who really live snowboarding every day and who know what good riding should feel like. For those who like freeride, powder or splitboard, Jones is one of the strongest brands on the market. Both in terms of feel, quality and durability. Snowboards for riders who set high standards.