Nitro Snowboards
Nitro Snowboards is owned by snowboarders and is created for snowboarders. It might sound as an cliché but keep reading and you will understand that it’s accurate. We at Standtall.se are proud to sell and work with a brand that has the heart in the right place and interest in developing and bringing snowboarding forward. Since day one, Nitro Snowboards mission have been snowboard and having fun with like-minded people. We think their slogan "Built for Good Times" is the icing on the cake. - Below you can read more about the Nitro Snowboards brand. - Below you can read more about the Nitro Snowboards brand.
Nitro Snowboards - Built for good times
Introduction
Nitro snowboards was founded in 1990 by Tommy Delago and Sepp Ardelt. Tommy and Sepp felt that there were no products on the market that suited them and their style and values. Nitro has always been at the forefront when it comes to trends and the development of new products. They were the first to develop, among other things, asymmetrical twin-shape, progressive side-cutting and first to release a female pro model snowboard on the market. On the binding side, one was first to develop a three-part adjustable freestyle binding. Since the first Nitro boards that came out in 1990, a lot has happened within the company and today there is a more complete range of boards, bindings, boots, outerwear in the form of technical snowboard clothes and bags.
History
"Nitro snowboards are owned by snowboarders and are created for snowboarders"
Tommy Delago and Sepp Ardelt met in 1989 and were already very passionate snowboarders. Tommy worked in the snowboarding industry to test different products and write articles for different magazines. Sepp worked with a windsurfing brand during the same period. Together they put together a line of snowboards and exhibited their collection at the ISPO fair in Munich. The success was a fact when they received orders for over 7000 snowboards the first year and thus put Nitro Snowboards on the map.
Much has happened since the first boards from Nitro reached the market and shortly thereafter began to manufacture both bindings and boots. During the 1990s, the first snowboard was developed with asymmetrical twin-shape. Which made it easier to get a stronger cut on the heel. Something that has recently become very popular and used by most snowboard brands in today's market. The bindings went from the beginning under their own name called Raiden Bindings but later changed its name to Nitro which was more logical when you had such a strong brand with boards and boots. During the 2000s, Nitro also began to produce technical clothing for wearing on the mountain, as well as boardbags and bags for both skiing and more urban environments.
Both founders Tommy and Sepp are still majority owners of Nitro Snowboards and have great influence in everything from product development to strategic decisions. The days they do not develop products, they go snowboarding with friends and family.
Team & Family
Since the beginning of Nitro, team riders have been a very important part of the brand. Sepp and Tommy early brought up talents who were passionate and loved to go snowboarding and share the joy they got from being out on the mountain. Over the years, they have had everything from local young talents to superstars who have both won x-games gold and starred in snowboarding movies. One of the most iconic people on the Nitro team is Finnish rider Eero Ettala, who started at Nitro as a young teenager and has had 11 pro model boards over the years. Also Swedish star Sven Thorgren started riding on Nitro boards at an early age and has both taken home x-games gold and a fourth place in the Olympics.
To show what a passionate and strong team Nitro has created, over the years a bunch of different team snowboard films have been produced, most of which have become classic milestones for the snowboarding scene around the world. The film "HYPED" (2012) took Nitro's help from the Swedish film talent Per-Hampus Stålhandske, which created a groundbreaking film that showed the joy and community that exists in snowboarding. Later came the films "The Bad Seeds!" (2014) and "BOOM" (2016) which continue in the same spirit to spread joy through the ride. In 2017 ”28 winters” was released and in 2019 the movie ”Offline”.
Product Development
Over the years, Nitro has developed a variety of methods and techniques to improve the ride. Nitro currently has 4 different types of cambers in the boards. By camber is meant what the profile on the board looks like. Camber is what gives the pop or the power of the board and is one of the reasons why the board becomes soft, hard or forgiving. Nitro also focuses on taking the ride forward in the form of, for example, Power Pods and Nitro Rail Killer Edge.
Summary
Nitro is a brand with a lot of history that is owned and run by snowboarders with the focus on snowboarding to be fun whether you are on the mountain. We at Standtall.se are proud to sell and work with a brand that has the heart in the right place and interest in developing and bringing snowboarding forward. Since its inception, Nitro Snowboards has had a philosophy of creating products that bring happiness and joy to the user. "Built For Good Times" as they call it.
Nitro believes that the purpose we started snowboarding from the beginning was to have fun. Therefore, they want to remind you.
Don't forget the reason why you started snowboarding.
